One Big Field

Johnson & Johnson

Designing a multi-channel retail service for a Pharma brand

Kay activities: Product & service design | Project Lead


In 2014 while running the UX at Joylab, the Fortune 500 pharmaceuticals company Johnson & Johnson commissioned me to help develop a new digital service, to power it’s 2014 winter brands campaign delivery.


Johnson & Johnson workshop Co-design workshop with Johnson & Johnson stakeholders and agency partners


Working alongside Johnson & Johnson’s product marketing team and global advertising partner JWT, I led the rapid prototyping & testing of the new service – integrating SMS, in-store and online touch points.


Johnson&Johnson scamps Scamps from the project


I ran the project in a series of sprints (as used in Agile or Scrum project methodologies), developing a prototype and testing it each sprint. The approach was used to increase the fidelity of the prototypes and alternating the testing methods, from remote, to lab-based to in-store with physical assets (see diagram below for test flows). This approach allows you to iterate quickly and validate your team's thinking in the short term - a great way to handle marketing testing.


Johnson & Johnson test sprint flows Test scenarios from the project